Post by account_disabled on Jan 22, 2024 1:10:49 GMT -5
Editorial: Veronica Muchanka. Author: Veronica Muchanka Five marketing predictions from Gartner expertsoffera look at how to prepare for marketing in 2024. Piece intelligence in marketing Prediction No. 1: SMM marketing will lose effectiveness By 2025, the perceived decline in the quality of social networking sites will cause 50% of consumers to significantly limit their use of major platforms. The reason is user concern about misinformation spread by GenAI.
Read also : DALL-E: what is it and how to Buy Bulk SMS Service use it in marketing? Prediction #2: Generative AI will become a daily tool By 2026, 80% of creative talent will use GenAI every day, enabling more strategic work, leading to increased creative spend. Using GenAI in marketing will enable faster creation of creative options for personalized and deeply targeted experiences. This will increase the cost of collaborating with agencies and in-house creative teams on effective strategic initiatives.
Prediction No. 3: New trend - acoustic brands By 2027, 20% of brands will focus on positioning and differentiation based on the absence of artificial intelligence in their business and products. The influence of artificial intelligence on marketing is growing. Specialists will have to take on a new challenge - to regain the trust and confidence of users. Customer segments may change their behavior and seek out “sonic”, non-AI brands that prioritize authenticity and ethics.
Read also : DALL-E: what is it and how to Buy Bulk SMS Service use it in marketing? Prediction #2: Generative AI will become a daily tool By 2026, 80% of creative talent will use GenAI every day, enabling more strategic work, leading to increased creative spend. Using GenAI in marketing will enable faster creation of creative options for personalized and deeply targeted experiences. This will increase the cost of collaborating with agencies and in-house creative teams on effective strategic initiatives.
Prediction No. 3: New trend - acoustic brands By 2027, 20% of brands will focus on positioning and differentiation based on the absence of artificial intelligence in their business and products. The influence of artificial intelligence on marketing is growing. Specialists will have to take on a new challenge - to regain the trust and confidence of users. Customer segments may change their behavior and seek out “sonic”, non-AI brands that prioritize authenticity and ethics.