Post by account_disabled on Feb 25, 2024 2:37:16 GMT -5
After the tonality of the sites is determined, it is necessary to develop a strategic plan of action. Working with a negative reputation is aimed at cleaning search results from negative materials. To do this, it is necessary to place the maximum number of positive results on the first page of the issue, using a set of tools of PR technologies and SEO promotion.
Controlled PR publications in popular online publications; placement of positive publications on the company's website (personas), price aggregators, thematic forums, in Business Owner Phone Numbers List blogs and on company maps in search engines; SEO optimization — increasing the position of positive materials relative to negative ones; communication with the support of search engines and individual platforms for the purpose of exclusion from the issuance of materials that unreasonably defame the reputation of the company (person);
legal measures to influence the authors of negative materials — preparation of letters with claims and a description of possible consequences. In some cases, the presence of negative information may indicate existing defects in the product or service that need to be corrected. After eliminating the problem that provokes negativity, new positive reviews will appear, which will gradually replace the negative ones. A neutral reputation is formed if most of the publications in the issue are neutral, or if there are equal amounts of positive and negative materials.
Controlled PR publications in popular online publications; placement of positive publications on the company's website (personas), price aggregators, thematic forums, in Business Owner Phone Numbers List blogs and on company maps in search engines; SEO optimization — increasing the position of positive materials relative to negative ones; communication with the support of search engines and individual platforms for the purpose of exclusion from the issuance of materials that unreasonably defame the reputation of the company (person);
legal measures to influence the authors of negative materials — preparation of letters with claims and a description of possible consequences. In some cases, the presence of negative information may indicate existing defects in the product or service that need to be corrected. After eliminating the problem that provokes negativity, new positive reviews will appear, which will gradually replace the negative ones. A neutral reputation is formed if most of the publications in the issue are neutral, or if there are equal amounts of positive and negative materials.