Post by lizaseo11 on Nov 9, 2024 5:54:44 GMT -5
Virtual assistants, conversational AI, and social media chatbots are opening up a whole new world for online marketing professionals, and voice search is just the beginning.
Over the past 6 months, there has been a lot of talk about voice search in the domestic and Western SEO community. Perhaps, it has become one of the most discussed topics, and many experts have created strategies, written guides and instructions on optimizing sites for voice search and said that voice search is a breakthrough at the IoT level.
However, we agree shopify website design with those experts who claimed the opposite. We agree for one reason: the breakthrough that will happen in the coming years will be conversational AI.
In this article, we'll share more about our position and explain why you, as marketers and SEOs, should also pay attention to conversational AI.
Voice Search vs. Conversational AI
Speaking about voice search, the technology cannot be called revolutionary. At the same time, AI is based on language processing using voice search, which allows to significantly simplify the search and execution of necessary operations. Voice search remains only a means of user interaction with the search engine.
Users interact with the search engine in three ways: text, voice, and image search. Voice search in this case only replaces the test version of interaction.
Voice assistants, which are based on conversational AI, use voice not just to improve interaction with a particular search engine, but to ask questions and find answers based on data processing using artificial intelligence.
This is the main difference: instead of searching in Yahoo, Google or Yandex, users do not need to interact with the search engine - these actions are performed by third-party applications (conversational AI) such as Siri, Alexa, Alice, Cortana, Google Assistant, etc. instead.
Thus, not only voice search as a means of searching for information, but also conversational AI as a means of user interaction with the Internet, are changing and will continue to change the approach to promoting resources from the point of view of marketing and SEO.
Voice Search + AI = Answer Box
When a user interacts with search by manually searching for information, they are presented with hundreds of options to choose from. The situation is completely different with voice search. When users interact with voice search, at least 40% (and according to some sources, as much as 80% ) of the results are taken from Google's answer box .
Accordingly, when talking about voice search, we can talk about the results of the search exclusively in the answer block. Siri, Alexa and other voice assistants do not provide all possible answer options - only one, directly from the answer block.
This is why the “zero” position becomes really important, because even being in the 1st or 2nd place in the TOP-10 is not a guarantee that the site will get any traffic from voice search or conversational AI. And this is why the most important goal in this case will be to optimize articles and materials for mention in the answer block.
Over the past 6 months, there has been a lot of talk about voice search in the domestic and Western SEO community. Perhaps, it has become one of the most discussed topics, and many experts have created strategies, written guides and instructions on optimizing sites for voice search and said that voice search is a breakthrough at the IoT level.
However, we agree shopify website design with those experts who claimed the opposite. We agree for one reason: the breakthrough that will happen in the coming years will be conversational AI.
In this article, we'll share more about our position and explain why you, as marketers and SEOs, should also pay attention to conversational AI.
Voice Search vs. Conversational AI
Speaking about voice search, the technology cannot be called revolutionary. At the same time, AI is based on language processing using voice search, which allows to significantly simplify the search and execution of necessary operations. Voice search remains only a means of user interaction with the search engine.
Users interact with the search engine in three ways: text, voice, and image search. Voice search in this case only replaces the test version of interaction.
Voice assistants, which are based on conversational AI, use voice not just to improve interaction with a particular search engine, but to ask questions and find answers based on data processing using artificial intelligence.
This is the main difference: instead of searching in Yahoo, Google or Yandex, users do not need to interact with the search engine - these actions are performed by third-party applications (conversational AI) such as Siri, Alexa, Alice, Cortana, Google Assistant, etc. instead.
Thus, not only voice search as a means of searching for information, but also conversational AI as a means of user interaction with the Internet, are changing and will continue to change the approach to promoting resources from the point of view of marketing and SEO.
Voice Search + AI = Answer Box
When a user interacts with search by manually searching for information, they are presented with hundreds of options to choose from. The situation is completely different with voice search. When users interact with voice search, at least 40% (and according to some sources, as much as 80% ) of the results are taken from Google's answer box .
Accordingly, when talking about voice search, we can talk about the results of the search exclusively in the answer block. Siri, Alexa and other voice assistants do not provide all possible answer options - only one, directly from the answer block.
This is why the “zero” position becomes really important, because even being in the 1st or 2nd place in the TOP-10 is not a guarantee that the site will get any traffic from voice search or conversational AI. And this is why the most important goal in this case will be to optimize articles and materials for mention in the answer block.